Customers drive the success of businesses. Customers make the purchases, use the products, and provide the profits. When it comes to any business, it is imperative that you reach as many potential customers as you can, and create loyalty among the customers you have. In today’s digital age, there is simply no better place to do that than social media. Every company or brand, big and small, need to be utilizing all the benefits that social media has to offer.
The New Mass Media
With over a billion users on Facebook and over 300 million users on Twitter and Instagram, social media is the new mass media. When the television was first around you could trust that millions of Americans would be watching it every night. That can’t be said today, as there are more media outlets now than there has ever been in the world’s history. That said, social media is the biggest constant among media consumption today.
In an instant, your company has access to millions of people, and you can reach them in many different ways. But maybe mass engagement is not for you. Maybe you’re not a nationwide brand, but instead a local business. That’s fine, the tools to success are still at your hands in the form of social.
With traditional media like a 30-second commercial or a billboard, there is one short interaction between you and a viewer. The audience sees your billboard or ad and moves on, taking with them whatever impression they may have had. With social media, on the other hand, you can speak directly to your audience. You can have a commercial tagline for a written post; you can engage with your audience in actual conversations about things that are important to them. You can obtain real-time feedback from your customers about what they like and dislike about your business. That kind of information is incredibly valuable to your company’s future success, and you can’t do than anywhere else than on social media.
The best part is that the people who like your page are people who like your business. Personalized engagements with fans of your company will only strengthen loyalty and have them coming back again and again.
You Can Advertise To A Specific Audience There
Whether you are a big brand or a local company, advertising is necessary. When you post on social media, it’s not a guarantee that people who do not already follow you will see it. That said, your social media platforms allow companies to produce targeted ads unlike any before. With traditional media, you play a commercial on a TV network and hope it reaches someone who is interested in what your business does. With social media, you can guarantee that.
Through precise targeting, you can make sure that your ads show up in front of the people who need your services or products the most. You can focus on demographics, physical location, interests, and more with social media. In advertising, half the battle is finding people who are interested in what your company has to say, and with social media that is easy to do.
Social Media Can Directly Lead To Sales
As we have spoken about before a short commercial can only do so much with its audience. Social media, on the other hand, can do much more. One of the things it is capable of doing is leading directly to sales. Imagine a commercial that put a phone in the viewer’s hand and had the number to your business already dialed. All they have to do is push a button. You can do that with social media.
Links from social media to landing pages or your company website will take viewers directly to your company’s online location with the click of a button. There they can make a purchase or contact you for more information. You can even utilize different ads that will have viewers call your business directly from the ad they see on a smartphone.
You can then track the engagements and link clicks to find out in real-time whether or not your ad was resonant with your audience. What other kind of advertisement puts that kind of information in your hands?
Utilize Social Media With Teamwork Today!
There is a massive opportunity for businesses to reach a bigger audience and engage with that audience directly. Simply put, there are more people on social media than any other media in our world. Through a well thought out social media strategy, you can give your company a brand voice, engage with potential customers, turn them into loyal customers, and build your name recognition and profit margins.
Social media puts power in the hands of both your business, and your audience, and that can lead to some positive outcomes. So, consider investing in your business’ presence on social media today!