Marketing automation allows companies to market more effectively on multiple channels online and automate repetitive tasks. It provides you with the opportunity to nurture your leads through the buyer’s journey to drive up conversion rates and revenue.
Marketing automation propels your business forward. With the ability to scale your efforts and target larger audiences via automated communications, you will grow your existing customer base by acquiring new customers and converting past customers into repeat customers.
HubSpot, the industry leader in inbound marketing methodology, compiled these three impressive statistics that shed light onto the positive effects of marketing automation:
- “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” (The Annuitas Group)
- “Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.” (Forrester Research)
- “Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.” (Gartner Research)
With measurable increases in qualified leads, conversion rates, and ultimately revenue, marketing automation consistently proves that it is worth the investment.
Marketing automation not only will integrate with your current strategy but also can improve it significantly. When utilized effectively with a professional, experienced marketing firm, marketing automation offers solutions to a number of challenges that may be facing your business.
Check out our full-length article on marketing automation and why it’s integral to your business in the years ahead.
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