With such a high frequency of generated content each second, quality becomes a key factor in order to draw, engage, and retain users.  

Where will your business stand against the rising tide of content?

The Content Marketing Institute defines the term content marketing as, “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.” With the death of manipulating web rankings, content is fast becoming a vital tool for online marketing.

A content marketing strategy can be utilized to generate useful, user-centric engaging content and distribute it to various channels. Blog posts, pictures, tweets, are some examples of content generating channels. Information is shared and distributed with the goal of speaking, educating, or simply reach out to current and potential customers. 

Most businesses already operate some form of content marketing, such as social media pages, but may not have a cohesive strategy for what to create and for whom. After all channels such as Facebook and Twitter only scratch the surface of quality content marketing. 

Content is constantly created and shared.
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