Campaigning to match the customer lifecycle is a big part of what makes a business successful. The great thing about Facebook is that it allows companies to market to an audience at every level of that customer lifecycle. Your business can attract a new audience, convert them into leads and then repeat customers all through social media.
In this blog, we’ll go through each part of the customer lifecycle and show what Facebook marketing initiatives can be taken to reach those people.
There are many terms in local SEO that some business owners may not be familiar with. "Citations" are one of these terms where you may be a little fuzzy on it's meaning what it can do for your search engine optimization efforts.
Arby's has started a new advertising and marketing campaign that has a whole lot of nostalgia. If you grew up in the 90's you'll remember the "Fresh Prince of Bel-Air" and it's catchy theme song.
In the latest bit of local SEO news, Google is testing a feature that allows potential customers to chat directly with a business while searching.
Customers drive the success of businesses. Customers make the purchases, use the products, and provide the profits. When it comes to any business, it is imperative that you reach as many potential customers as you can, and create loyalty among the customers you have. In today’s digital age, there is simply no better place to do that than social media. Every company or brand, big and small, need to be utilizing all the benefits that social media has to offer.
